To succeed with your eCommerce SEO campaign, you need to do a number of things, including optimizing your website for search engines. Keywords and website structure are vital components of your SEO campaign. Social media optimization is another way to boost your eCommerce SEO campaign. Finally, you need to use tools to optimize your website and market your products.
Website Structure Affects Search Engine Rankings
The structure of your website is one of the most important factors that affect search engine rankings. It can also negatively affect the user experience. If users cannot navigate to their desired pages easily, they may leave your site. This negatively affects SEO efforts. For this reason, it is important to ensure that your site has a user-friendly structure. This is done by creating a menu structure that is easy to navigate.
When structuring your website, use dashes rather than underscores to separate words. The dash helps search engines understand your URL better. The underscore will be read by bots as one word. Similarly, spaces in URLs should be used sparingly. Spaces should not be too wide or too short. This can negatively affect the readability of your URL. In addition, a URL should be short and contain no more than two words.
Using descriptive words in URLs can also improve your site’s ranking. Although this is not a major ranking factor, it will help visitors understand the URL. It is a good idea to use words that are related to the page’s topic.
Social Media Optimization
Social media optimization can help you increase search traffic and rank higher in search results. Using tools such as Google Analytics and Databox will give your insight into how well your content is performing. By using highly targeted social media posts, you can increase the amount of time that your customers spend on your website, increasing your ranking. Using an SEO dashboard software such as Asana or Trello can make the process easier. The goal is to post content consistently and regularly. However, this does not mean that you must stay on social media 24 hours a day. You can post two or three high-quality posts a day to establish a presence and increase your visibility online.
Another Important Tool
Content creation is another important tool to increase SEO rankings. This content can be in the form of blog posts, eBooks, videos, and infographics. The purpose of content marketing is to provide valuable information to your target audience. By providing quality information, your audience will spend more time on your content. This signals to Google that the page is valuable, and it will rank it higher.
Key Part of Ecommerce SEO
In eCommerce, keywords are the foundation of your SEO strategy. You should consider the volume of search traffic and search intent when choosing keywords. For example, a national office supply retailer may have a few categories that are simple and obvious, but they are not good keywords.
Get More Traffic
The best way to get more traffic is to optimize your website for long-tail keywords. These are keywords that are very specific and are highly likely to drive traffic to your store. Long-tail keywords include product names and their SKU or UPC numbers. Many people use the actual part number or SKU to search for a product, so optimizing for long-tail keywords will help you earn more traffic and sales.
In addition to long-tail keywords, you should use informational keywords. These are not the same as commercial or navigational keywords and indicate that a searcher is looking for more information than a product. You can find these types of keywords by searching Amazon or Google Keyword Planner.
Tools To Boost Ecommerce SEO
There are many tools that help boost eCommerce SEO. One of the best is Google Analytics, which provides insight into organic traffic and site engagement. It also helps identify campaigns that drive traffic. Another helpful tool is Keywords FX, which helps eCommerce website owners find relevant keywords. It also lets you know how well your keywords are performing in search engines.
Primary Source of Ecommerce Traffic
Search engines are a primary source of eCommerce traffic. Therefore, it is imperative for your website to appear among the first five results. This will bring in more traffic and leads. Moreover, if a user spends two extra seconds in loading a page, their bounce rate increases by 50%. Additionally, if a website takes more than three seconds to load, it decreases conversion rates by 12%. Optimizing images and removing unnecessary elements will help your website load faster and increase search engine rankings. You should also submit your sitemap to the two major search engines, which will alert you to any critical issues that may affect your rankings.
Boost Ecommerce SEO is Moz Analytics
Another useful tool to boost eCommerce SEO is Moz Analytics, which offers an array of data and tools to help eCommerce sites boost their ranking in search engines. It helps determine the importance of backlinks and enables you to build an appropriate backlinking portfolio. With the help of these tools, you can improve your website’s visibility and capture new customers’ attention. You can also create personalized marketing messages to retain and convert new customers.